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His waifu Rhea Ripley is an anti-draw.
Her match on RAW lost 150k viewers. She hasn't defended the title she won at Wrestlemania once. Her being shoved down our throats lost RAW 400k viewers. She is so worthless they have to force a 6 month long Becky/Trish feud which tanks ratings.
She is only "popular" because of the memes about Buddy being a cuck. Without that, if she was forced to actually wrestle in the womens division, she'd be an even bigger anti-draw.