Quoted By:
>I remember in Japan one time I went out with Eddie Guerrero-we had great chemistry, and were great friends. However, this night didn’t work and neither of us could figure out why. Later Eddie called me and said, “You never begged off,” meaning I had not shown cowardice at all in the match.
>The next night I picked my spot and was on my rear and started begging Eddie with my hands in the air pleading-it got me tons of heat, we had found the missing piece.
>The monster heel isn’t scared, yet once he loses and his invincibility is gone-his character is done. Heels that last have to be cowards-people hate a coward, that’s why heels have to be what people hate the most.
>Road Dogg was a great heel, one day he is doing his promo and the fans are starting to say it with him. He turns to them and says “This isn’t sing along with Road Dogg” and he put the mic down, not only did he cut them off, he also didn’t give them what they wanted. He had heat, which is the essence of being a heel.
>If a heel has something that the crowd loves to say with him, he is not doing his job-because that is making them happy, and making it harder on the baby face. You only want your opponent to have the fans chanting with him. I would chant “J-B-L” until someone chanted it with me and then I would stop and berate the person. I wanted heat.
>It was my idea to be chokeslammed through ring by the Big Show and also my idea to be chokeslammed through my own limo by Undertaker. I fought to never win “clean”; I wanted fans to feel I was undeserving and to hate me. During the debate over Summerslam Undertaker had said he wanted to put me over clean, he’s a true pro. I objected, I thought if I ever beat someone of his stature then folks would start to think I deserved to be champion-I wanted the whole world to think I was not a deserving champion. I wanted heat, and by not beating Undertaker and retaining the championship and bragging about it-I got the heat I wanted.
