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Ryder was a solid midcard act who was crazy over (fans drowned out Rock's return with WE WANT RYDER) and was punished for it. He should have walked during that Cena/Kane feud but he's having a great time now.
Ziggler could have had Cody's success if he left earlier but he didn't bet on himself like Cody did. He floundered in WWE for most of a decade before finally being released.
Cody was always spoke highly of. He was an internet darling in the late 00s and early 10s, a guy everyone thought would be a big deal someday. Well here we are and he's the face of the company.