>>14648731>So gimme the TLDR on what Puroresu Love even meansPuroresu LOVE is a concept in Muto's wrestling activities. The term is used to describe "a strong love for pro-wrestling," and "a sincere devotion to pro-wrestling" but it does not specify what specific words or actions are being used to describe the concept. The term quickly became popular among wrestling fans, and was even used as the title of TV Tokyo's AJPW's live show. AJPW, of which Muto was president at the time, also used "Puroresu LOVE" as the title of his activities in the showbiz (he still uses it today, especially as Muto's own catchphrase with the Puroresu LOVE pose, webm related)
>and what Mutoh's vision of AJPW was pleaseMuto began to clearly push for "Puroresu LOVE" when he formed the babyface stable "BATT" during his time with NJPW. At the time, MMA such as K-1 and PRIDE were thriving in the wrestling sphere due to Antonio Inoki's push for it, and the popularity of wrestling itself was being undermined. The concept of Puroresu LOVE was the "antithesis" of MMA, so as a result, he chose to move from NJPW to AJPW to fulfill his ideal wrestling concept. Muto knew that wrestling, at its biggest relevancy and popularity, was western style. He was in nWo Japan with Chono and both of them took Japan by a storm (literally speaking, they even named their stable nWo Typhoon at some point), even A listers and big name celebs and athletes joined nWo Japan at that time and tv shows were buzzing about them. So, based on that, Muto decided to go the Sports Entertainment route in AJPW.
