>>10713186For those of you that dont know the story
>Budd sees that smaller beer companies are taking more and more bites from their market>turns out piss water that has had no innovation is less popular with each generation that has access to information>Budd marketing filled with diversity hires and women convince the company that the LGBT market is lucrative>get some random tranny to advertise for their product>advertisment backfires hard>Budd initially tries to double-down by the usually "everyone who hates us is racist" bit>backfires hard>budd stock dips so low it starts to affect their parent company>a bunch of articles clearly bought by Budd that say "NOTHING HAPPENED AND THE ADVERTISMENT WORKED" using charts from before the ads initially hit>some female executive who was on the forefront of the doubling down gets fired>Miller for some reason tries to help Budd, ends up backfiring so hard they try to course correct with some generic america advertising that also backfires>Heckler and Koch, the gun company, gets into some hot water as a social media worker goes rouge and attempts to take over the companies marketing to support Budd. Gets fired immediately and Heckler puts out a statement saying they are not involved>(you are here) Budd, finally realizing their fuck up, go on a marketing blitz on every program/sports their former customers liked. Ends up backfiring This whole event is a great lesson on the importance of research when it comes to markets, re-branding takes more than just brute force and shaming. Anyway here is ishii because wrestling board
