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WWE was never great.
The WWWF was just bodybuilders of various ethnic backgrounds being boring, and depended entirely on the population density of New York to be profitable.
When Jr. took over he used his father's wealth to buy TV timeslots and talent away from other territories, so he could run the arenas they sold out weekly, once a year at 2/3rds capacity.
The new generation, more like the gay generation, shit was gay and he lost money.
The attitude era was so bad that it killed off a huge portion of the American audience. People assume wrestling is just Jerry Springer shit and will never watch it again.
Cena was great, I'll give them that.
But their current crop is so bad they lost the Wednesday night wars and most of their talent they spent millions of dollar in developing have jumped ship. You know how bad you have to be to lose to the young bucks? This is considered their best angle of all time.