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The original storyline plan was for CM Punk to go heel, and then
win the title via Money in the Bank. The suggestion for Punk to win
the title in a fluke-like fashion didn't go over too well at first,
but arguments were made that since WWE decided on a youth movement and
to shake things up, that Punk is the guy to push more than anyone else
in the company. An argument made in Punk's favor is that he is more
popular than he should have been given his push, not to mention that
he sells far more merchandise than someone in his position should.
Since Vince McMahon gave the green light for Punk to win the title,
everyone in creative is suddenly 100% behind him. On the other hand,
the road agent/"producers" were very quiet about the move as many of
them don't think highly of Punk’s work. However, none of them will
ever speak out against a Vince direction for fear of losing their job.
Behind the scenes, Triple H, who has not been against Punk
dating back to his arrival in the company, recently joked that Shawn
Michaels will need to heel so Punk can have someone who can work him
through a world title match. The directive of Punk often not looking
strong on television is from Vince. Vince believes that by making
Punk cling onto the belt against "better" guys rather than looking strong, it will cause fans to
get behind him & help him draw more money. This was the very same idea he had
with Rey Mysterio, although Vince was never behind him as anything but
a transitional champion.
