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Hook got over cause everything team Taz and a lot of the show was just really bad. People cheered for him to entertain themselves not out of actual fondness for him, and then when he got his little push people were just excited to feel listened to.
The only people to get over organically in AEW are the Acclaimed and Swerve. And Tony quickly threw title on them, made them look like complete bitches and so he could take the titles off of them and put it back on whatever white boys he is self inserting as.
