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When asked about the faction, King declared its "us versus everyone. Kind of how we live our lives outside in the world. Like me and Malakai both come from hardcore music. He kind of dips more into black metal and stuff like that. Whereas I stay kind of in my lane, more hardcore punk, like death metal adjacent. (...) We have the same thought process when it comes to the world. Then, like how we conduct ourselves. We're very much on the same page when it comes to that. So it makes it easy when we're coming up with concepts of how we want to look, how we want to present ourselves."
"I feel like when it comes to AEW, we are delivering a product that they don't have. And I feel like in wrestling, we're delivering a product that nobody has. There's people that have the 'spooky' gimmick or whatever you want to call it. But it's like, this is authentic to us. This isn't us putting on a costume and pretending to like the music that we like. We have deep knowledge on all things that we're doing, you know? Malakai reads all these weird, old books on witchcraft and black magic and stuff. I'm constantly reading comic books and playing Magic: The Gathering and listening to alternative music, so it's like we never want to present something we're not actually involved in."
