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"but the matches were still great" is the worst cope and it makes me seethe every time i hear it. a heatless match cannot be great. context is literally 100% of the wrestling business.
if omega/okada's dominion match or hbk/taker's wrestlemania 25 match were instead done in an armory by indie randos, spot-for-spot, they would objectively fucking suck. moves and spots literally don't matter at all if there's no compelling reason to do them.
if you're a wrestler that's literally just filling out a checklist of every move you've ever given your self-insert CAW in smackdown vs. raw 2007 because you think they're cool do to in front of a crowd of neckbeards, that makes you a fucking an identityless mark who's never had an original idea in your entire life.
why does this quantifiable-in-dimes concept escape modern day fans AND wrestlers themselves?