>>5293029It was a long slow process of the entire fanbase progressively getting more and more alienated by him and everything he did, it wasn't just one thing in particular, it was the entire sequence of his booking and presentation post Revolution 2020 where he came out with the Nightmare tattoo on his neck. People had goodwill towards him and considered him a part of the Elite, just before lockdown he was supposed to be in a Blood & Guts match the the rest of the Elite, but it didn't happen. Cody was never seen with or associated with the Elite for the remainder of his entire run in AEW, and spent most of his time within the 'Codyverse' a hermetic bubble booked by Cody, where Cody is the only star and whose storylines do not come into contact with the rest of the show. The biggest mistake he did during this period was the Ogogo feud, where he cut a very ill judged promo to build a US vs Britain match that seemed to imply Cody ended racism by shagging Brandi. Then he beat Ogogo just like he beat Lance Archer for the TNT belt in a tournament specifically designed to put Cody over. Fans slowly realized he was a strange egotistical narcissist. He then moved into a heatless feud with his best friend QT, showcasing his "Nightmare Family Bus", and finally into the Malakai feud. By this time almost everybody had turned on him and badly wanted Malakai to win every match despite him portraying a heel. Malakai Cody was the first time he started getting boos and he tried everything he possibly could to get them to cheer him, including setting himself on fire against Andrade, and none of it worked.
Long post but w/va