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Jeff Jarrett was the best choice to be the top heel in WCW 2000 because
> WCW and Russo already tried Bret Hart out as the top heel, but then he had to retire in early 2000.
> Scott Steiner was the other choice but WCW were right to not trust him as the top heel World Champ due to his psychotic behavior and penchant for going off script when he did his promos.
as bad as the Russo Era was in WCW, at least Russo pushed someone completely new to the main event instead of going back to the well with old guys like Bischoff did.
and coincidentally enough, WCW died with Steiner as the top guy, not Hogan, not Flair, not Sting, not Luger, not Goldberg, not Nash, not Bret, hell not even Jarrett and Booker T
at least Jarrett was safer to work with, not a total locker room cancer and didn't come with too many legal headaches that bit his company in the ass.
