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The whole war thing is stupid. AEW will absolutely never be as big as WWE unless they completely sell out. Casual fans do not give a single shit about actual wrestling. All they care about are entrances, catch phrases, and finishing moves.
Tony should be happy with his niche. If he wanted it to be, it could be a profitable niche. AEW has shown that there is a market for actual wrestling, its just not as big as the market for WWE shit.