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NWA insider herem WWE tried to purchase NWA in February 2023. Paul Leveseque promised Billy that he would keep NWA's legacy alive by making the 10 lbs of Gold the new WWE Heavyweight title.
Billy refused to sell. Levesque didn't like that. He hired Aldis to be his yes man. Then he tried to sign Kenzie Page. After that, he refused to let Chelsea Green finish her NWA commitments. Finally, he didn't return a ring worn Harley Race robe that was loaned to him by NWA for a Ciampa match.