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Booker was right and nobody picked up the kino he was putting down.
Booker knew that many people wouldn't know who he was, and that even if they knew, there is no value in Dijak's name, so he might as well start over. So anyone that doesn't know or doesn't care is on Booker's side and we'll find out who this new guy is, instead of expecting us to know him or to associate him with his dimesless past. With one word Booker told a story and both btfo Dijak and saved his career at the same time.