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The original deal with the World Wildlife Fund allowed the WWE to continue calling itself the "WWF", even though the Fund had the name first.
On the condition that Vince wasn't a retard and respected the deal. Well, Vince was a retard and didn't respect the deal he made, lost the rights to the name and fucked himself and the company. Is there something to be learned from this?
Nope. Vince screwed Vince. AGAIN.