>>13392736>AEW doesn't get paid in ratingsPart of the argument for WBD overpaying for AEW is that the rating drop was outpacing the rate of cord-cutting. That's no longer the case. With AEW at 0.26-0.28 instead of the previous 0.40 or higher, it's not worth the premium any more.
Tony is bringing in some younger stars in Mercedes, Ospreay and Okada -- who should provide a bigger demo bump than Copeland or Briscoe -- but time will tell if he will alter the shows' structure in a way that will keep younger audiences engaged. AEW needs shorter matches and more promos/interviews/angles.....or MORE matches. It's clear the current formula isn't working, and needlessly long 14 minute mid-card matches are driving viewers away.
