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I mean they are. They've been around for three years and already have a good audience and did five $1,000,000+ live gates this summer (which isn't just a regular occurrence for either company).
They've made astonishing progress as a young challenger brand and consider that WWE is about 60 years old its very unlikely to remain on top much longer. Statistically speaking, that almost never happens.
In 5-10 years they will be the no. 1 to WWEs no. 2 unless Tony loses interest, passes away or has some major unforeseen fuck up.
In my opinion, people would not watch WWE if it had AEW levels of production. People would see more clearly how bad and inconsistent it is. Without the saving grace of having the superior matches and promos (which AEW claims easily).
Once AEW has the glossy, WWE level production with the cool screens and smoke and mirrors. It'll be a wrap.
To summarize: AEW has Hook.
