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It was a 70% girly, 30% gay magazine.
>The magazine was mainly marketed to heterosexual women. Despite this, in 2003, Playgirl's then-editor-in-chief Michele Zipp admitted the magazine also attracted much gay readership. "It's 'Entertainment for Women' because there's no other magazine out there that caters to women in the way we do," she said. But she went on adding: "We love our gay readers as well, and the gay readership [of the magazine] is about 30%."[23] In the same year, Mark Graff, President of Trans Digital Media, the brand management firm for Playgirl TV, stated that a large percentage of Playgirl's readership are gay men.[24]
