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>How to create stars, part 3
>There's generally a pattern for athletes who become stars. You have to have good visuals, after all. That goes for both men and women. The first thing people notice is the face, isn't it? It starts with the face, and then people look for what other charms there might be next. Whether it's physical ability or talent, those who possess three or four of these qualities are the ones who thrive in today's era.
>The other day, I watched WWE’s show at Ryogoku. All the athletes had great physical abilities, especially the foreign female wrestlers these days. I realized how much the times have changed. It reaffirmed for me how important physical ability is. The Olympics, needless to say, are the pinnacle of that. Iyo was amazing, but there were so many other incredible athletes too. It's different now compared to the old days for women. Those are the kinds of athletes who are rising to the top.
>When I see things like that, I really feel how essential physical ability is, even though it's obvious (laugh). It made me reevaluate things. There are athletes even more impressive than those in Japan. A promotion can’t rest on the laurels of just one or two stars. They need to keep bringing new talent with potential to the forefront. Whether or not that talent is embraced is for the fans to decide. But from our side, we need to have a variety to offer. If we don't keep presenting new things to the fans, they won’t notice.
>The lifespan of female athletes' careers isn't long enough to require a lengthy apprenticeship. It’s not something where time spent in training guarantees anything. Great athletes can emerge quickly, even without that process. It should be a world like that. Even if it's not purely a competitive sport, it is a genre that needs to resonate with people. So, it's better if the visual appeal and physical ability are strong. That's going to be even more true in the future.
