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Wrestling is cheap and can create 52 episodes of original content for your streaming platform every year. 104 episodes if they're running two shows on your networks. That's a huge amount of coverage for a good bargain in 2022.
Conversely, if a TV network greenlights a pilot of an hourlong dramatic series like let's say Snowpiercers on TNT, they're going to be paying millions for 10 episodes A YEAR.
Now, let's look at the ratings for Snowpiercer which is another primetime show being broadcast on TNT. The season finale of Season 3 which aired March 28th, 2022 drew a meager .1 in the 18-49 and only 630k viewers overall. Compare that to the last episode of Dynamite which was not a particularly great number but did a .37 in 18-49 and 930k viewers.
So not only is AEW dramatically cheaper to produce than a regular television series, it's also producing massive piles of content which is very desirable when it's all about having a bunch of trash to throw onto your streaming service so you can use how many 'hours of content' you have as a selling point.
AEW isn't going anywhere.
WWE isn't going anywhere.
And I would honestly expect to see more television deals for wrestling, not less, in the next couple of years.
