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You can talk about AEW as a single promotion/company without invoking WWE unless you are obsessed with getting some interaction with another human due to real life loneliness and baldness.
As a singular business, hired people who were hot due to New Japan’s bubble from a NWO tribute group, filled it in with indie stars, then started hiring disgruntled/aged people with brand recognition.
Has a good couple of year run, owner spending loads of money, wheels fell off a bit, every metric down, still a shrinking, rabid fan base remains.
No quick fixes, no one with any US credibility remains to be hired, at some point losing 40m per year has to affect even the son of a billionaire. Flop in tv ratings (faster than cable/streaming, faster than own channel) happens at worst time.
This is where you sit now. Don’t light yourself on fire about it, but I can see why you are posting incessantly to feel better.
