>>19730743Bischoff on the other hand was an excellent promoter with very sharp ideas for promotion and marketing - not just WCWs profitability but the mainstream image, the changes of wrestlings image that even if Heyman was more creative at, Bischoff marketed better, the move to live TV. His celebrity matches were dogshit but they got interest. Road Wild and Beach Blast and Spring Breakout were weird ideas and not the most successful shows themselves but they were visually different to anything WWF or early WCW ever did, they gave his WCW a whole different vibe that helped with marketing even if the Road Wild shows were shit for regular fans.
What bischoff sucked at was creative. He was only any good with taking and tweaking derivative ideas (nWo, Crow Sting via Scott Hall) or "so simple it just might work" (Sting never talks, Goldberg never loses, etc.). He could book good cliffhangers but he had no idea how to end stories, just endlessly keep the middle going. He was given Bret as the screwed over champion of the rival company coming in while the heel NWO screwed everyone, and his best idea is "Bret does the screwjob to Hogan then joins him" rather than capitalise on an obvious face NWO hunter for the guy called Hitman. He never knew what to do with Raven at all. Even his best bud DDP didn't get the title til after he was cooling off and was turned heel to do it. Bischoff was a great promoter but creatively limited as fuck, and the rest of the team around him were either too old hat or guys booking for their own push, so when he ran out of good ideas to borrow and tweak or simple but effective tricks, the momentum stalled.
If you combined the best elements of Bischoff and Heyman you'd have the perfect booker. And the person who's come closest to this was peak Vince.
