>>10021168Bad Bunny is a huge mark. Even when he started out, he made wrestling references. He has Booker T, but he also had Austin in one of his most-popular videos. His last album is even more popular and he outsold damn-near every artist based off shows.
It doesn't translate much to WWE, but I don't blame them for trying. He's the most-popular music act in the world and he's an actual fan willing to take bumps and shit.