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>I’ll say more on my podcast with Brad Shepard this week, but the #WWE under Endeavour now have a looser attitude towards blood. Turns out, the WWE will be pitched and sold as live sports content to appeal more to streaming sites who are desperate for anything live, and will be looking for more MA advertising, as opposed to food and candy bars— which are lower ended family products. The next evolution of marketing will involve selling UFC/WWE as live sports content and ignoring the predetermined aspect of WWE, which was previously crucial to emphasise for tax breaks, but they don’t need to highlight that aspect as a United company that is publicly trading.
