>>10157560It was WWE's largest attempt to cater to the smarks. Of course, they ejaculated all over themselves as their hero dropped his spaghetti. The regular audience didn't get it.
WWE learned a valuable lesson with it - the smark fans are a detestable minority who don't contribute anything meaningful to ratings or merch sales and should therefore be completely ignored.
It also cemented Phil's image with the normies as a whiny hipster douche.