>>10172918That match with LA Knight was the last chance he had. Instead of working a match he no sold everything and Knight has a good enough reputation from his years before the WWE that nobody buys it being his fault that match sucked.
The reason they booked Bray against Brock and then Bobby Lashley is because management told him more or less "you are going to work a match and if you try to no sell these guys will just double leg you and punch you in the nose until you decide you want to work a match again". Bray had a huge meltdown because he tried to invoke creative control and got told whatever happens in the ring happens as long as the finish is the one he wanted. The reality that he's just a fat dude in a halloween mask was too much for him.