>>10181248>Both made pro wrestling irrelevant.You're a retard and factually wrong.
WWE's business, including ratings, went up when he was pushed as the face of the company, helping to recover after they had been tanked through a combination of Triple H's reign of terror and investment in smark favourites like Benoit and Guerrero.
Cena connected with a new generation of young children, who grew up with him. The fact that so many complain about Cena kids is a testament to that.
Sure, he was hated by the rusted-on smarks, the few fans autistic enough to have not been driven by Triple H's rambling promos and shitfest matches nor JBL doing the same on SD, but that meant that it really didn't matter if they didn't get what they wanted. They kept turning up and buying the PPVs to boo and complain about him regardless. It was the new fans they were acquiring through his connection with children, and the merch they were buying, that was important.
Cena was a good face of the company for the 2000s. He was not a very good in-ring wrestler for much of his main event run (but got a lot better in later years), and he was not Austin or Rock. But the WWE particularly with the Benoit stuff and the fallout with the drug busts, the WWE needed someone like him at the top.
The failure of Roman as a face proved how good Cena was. Cena weathered the smark hatred and still connected with a lot of the fans to bring a new generation of fans to the product. Reigns just turned everyone away.