Imagine if cena never existed. Wwe would be in the same position financially that it is now, perhaps greater. So if you’re arguing business wise, it’s a wash. As far as entertainment wise? Cena was the worst ever. The absolute worst top guy, and with a remarkably long run as a top guy, despite being horrible. And I don’t think a heel turn would have helped, either. Cena should have been kept in the mid card.