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Punk's return was a huge deal. But diminishing returns are a things as this topic shows. There was also the big Punk/MJF match on Dynamite. The culmination of their well regarded feud. And what happened? No million happened and the ratings were down that week. He's still AEW's biggest draw, but he's just a guy now that isn't going to move the needle consistently. The fact that Punk is AEW's biggest draw is an indictment on the roster
