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>Addressing his box office drawing power, McMahon and former WWE executives Jim Ross and Paul Heyman have declared Austin to be the most profitable wrestler in the history of the organization. Ross asserted: "Nobody touches Austin... No-one generated more cash in the length of their WWE career". Industry veterans and multiple-time WWE Champions Ric Flair, John Cena and CM Punk have each named Austin as the biggest star in WWE history, and, along with McMahon, have stressed that he surpassed the popularity of Hulk Hogan.
