>>104788562017 MITB comes to mind.
First ever women's MITB match ended with a dirty finish where Ellsworth took the briefcase for Carmella while every female competitor was down and out.
Shares plunged, Twitter threw a fit, and on the very next Raw Shane retconned the match and they redid it on TV for free with a different finish, apologising profusely for violating their own promise to promote women as equals.