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/pw/ answer: lole they were just shitters. True for most of them, but some of them had short term value.
True Answer: Cena needing to feed his ego. Even the Darren Young shit didn’t need to happen (shitterfaggot as he was), but Cena still buried the rest of them stone cold at Summerslam. Barrett had all of the heat required to be a champ, and even if he was made of glass apparently, we would have gotten a great reign until he hurt himself.