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Having your champions actually have matches helped. That and not having both wrestlers spend 20 mins of a 25 min match dead on the canvas every time.
At its peak, it was a product where you had to watch the week to week, because things actually happened there. The big names would have matches, sometimes titles even changed hands, like in OPs pic. Thats unthinkable in wwe nowadays. You dont need to watch the week to week, youll get a 10 min recap of the story before a ppv match. Most times even then titles wont move. Hogan may have been champ for 90% of wcws time, but at least he lost matches and watching him win it back was entertaining. I miss it.