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This is the same thing that happened in AEW. He starts off hot and then writes himself into a corner. You have other guys in the card starting to get over as well. You can't do some NWA style program anymore. We see the people way longer on TV for way more time.
Cody isn't dead or anything, but can they sustain it until Rumble/Mania? After the Brock feud, does he have anything to do? You also have to go with the fact that this would be a rematch. People are going to be annoyed that it's the same shit again.
That's why I think he should've won. They had an easier set up and he's still fresh. I think the Bloodline stuff works better with Roman not holding the belt as well.