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For me it was the top guys having 20+ minute back-and-forth matches against nobodies where they barely scraped victories combined with the tendency for guys around the mid or upper-midcard to look interesting and then just fucking disappear. It's look you could only guarantee the "pillars", Orange Cassidy and the established main eventers to ever get consistent air time. Other guys would just fucking disappear, relegated to Dark, even after just being in feuds leading to PPV matches.
Just felt like too much going on without a lot of cohesion. A feeling of everyone wanting to get their shit in and wrestle good without someone directing a united vision for what the purpose of things is. Guys who are your main players should not be having back-and-forth matches every single week with guys who are not or barely established. They should be dealt with quickly and the main eventer should get 80% of offence. If you want to build a guy up, planning to work with him long term, you could have him be surprisingly competitive, but all it does is make your top guy look stupid if every week he's barely getting wins against people who won't be on the main show for another 2 months. People remember the Maven and Taka matches against Triple H, or the Hurricane win over the Rock, because they were exceedingly rare; Triple H wasn't struggling to beat Spike Dudley every week on RAW in a 20 minute 5* Meltzer classic, because by doing that people wonder "why the fuck is Triple H so weak" and/or "why the fuck isn't Spike Dudley higher on the card and competing for the world title?"