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>b-but he beat the champion, that makes that champion look weaker than triple h during his reign of terror! that means the champion will never draw!
you dumb mark, the goal is to make the challenger seem impressive, so people think there may be a title change and it draws attendance/viewers.
>b-but wwe did beat their champions all the time and it made them seem like total losers
so you only do it once in sparingly rather than "all the time"
