Probably correct. TV ratings are the only statistic that is down from the late 90s boom but the way we consume media has changed greatly. If you do the Meltzer tier math and count up views on social media the eyes on the product probably exceeds the boom periods.
WWE is much more mainstream as a company now and is a synonym for an entite industry in the english speaking world. So much so that there will never be true competition unless WWE closes down.