Nerds invaded the rosters and wrestling turned into another option for nerds to make their hobby, plus social media taking off gave them a way to form groups and get attention. Vince spent years bravely trying to fight them off, and then when Cody came back families started coming back to see the babyface triumph while the smark faggots who drove them away in the first place by booing everyone they liked had been outnumbered and or realized the alternative to WWE isn't any better