Maven explained on Rene Dupree's podcast. Some Youtube guy contacted him out of the blue. This guy is a youtube expert and understands the Youtube algorithms and how to go viral. The Youtube guy said wrestlers were not taking advatage of a certain type of video in the market. Maven was skeptical but accepted his offer. The Youtube guy flew to where Maven lives and they filmed some videos. Maven has no clue about Youtube and just lets the guy do everything. That's why he's killing it.