Because it’s the highest viewed segment of AEW all week. No segment beats it per week on any of their programs. It has the most eyes and he’s trying to get over new viewership with his best star. Yes i said best star .

If he wasn’t he would slot big names like Jericho,mox, danielson or even punk when he was around. I’m predicting that Orange beats MJF for the world title before 2024 or a little after .