>>11553441It's impressive but there's also some other context that people who aren't British wrestling history autists won't understand.
British wrestling was huge up until the late 70s, early 80s. Most people attribute this to Big Daddy but while he was popular he was very artificially pushed by his brother Max, the promoter who had the lions share of TV rights. World of Sport was originally various promotions rotating TV until Max got in good at ITV via William Hill (JPs owners). Max paid extra to talent if they'd job to Daddy, between that & the fact UK households only had 3 channels to pick from, Daddy became popular because there was nothing else on.
Greg Dyke then took over ITV & axed wrestling as he hated it & felt it was too working class for what he wanted on TV. This, plus the advent of Sky soon after & WWF/WCW getting exposure, killed the British scene.
In the 90s & early 00s WWF & WCW had terrestrial TV exposure albeit on tertiary channels (4 & 5) so people knew them.
But WCW dies, WWE moves to Sky (then BT), wrestlings much less accessible unless you had a subscription. There was a shortlived indy/Japan wrestling channel though on the same package, which gave TNA a UK footing before it moved to Bravo.
But until AEW, wrestling was on minor channels for ~10-12 yrs then subscription only
Khan however has contacts in British TV via Fulham, because all Prem clubs especially city esp. London clubs are part of the British TV cartel. So AEW gets on one of the big 3 TV channels everyone has (even if it's mostly on their backup channels), gets promoted on ITV before or after big viewership stuff like football, Khan gets major billboards all over London & mainstream TV adspots for All In, and they don't get ridiculed like wrestling did for 35yrs because Khan's a Prem owner they need to keep sweet.
AEW is literally the most mainstream-TV backed & promoted, easiest to watch wrestling show in the UK for 50 yrs. It's to be expected that they have a strong UK market.
