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no control measures on matches. no selling repeated canadian destroyers, superkicks, etc. It drove away casuals and those who like a little logic in their product or can pretend its not a gymnastic routine. That coupled with big stars being booked on the same level as indie shitters caused the stars to look worse and hurt their drawing power instead of making the new guys a big deal. The refusal to book storylines and bringing in all these titles and workers from other promotions also hurt.