>>11878116>How accurate are Nielsen boxes anyway?not at all. But they're what people use and I think companies are too scared to try replace it with something more accurate because it will expose that tv is much less popular than people think it is (sort of how streaming does dire numbers compared to tv)
>If a town has a 1000 households, and there's 100 Boxes distributed there, and all those houses are niche World Chase Tag enthusiasts while the other 900 houses are watching Baseball, wouldn't it show that Baseball is a dead sport and Tag is the big ratings winner?That's a big if but that's what would happen
>Does it actually account for things like DVR recordings too?Yes it includes people who DVR shit and also how long after the show aired they watched the recording but advertisers don't care about those ratings since people skip past their ads
