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Reminder that this is why Tony Khan does what he does
>It was literally a book handed to me over three years ago before the launch of [AEW] Dynamite They handed me a book. It was [about] how to be a challenger brand. This is what you are. A challenger brand I learned then, three years ago, is not the industry leader, but it is also not a niche brand. It is not that. It is a big company. It is Pepsi [to Coca-Cola.] It is Burger King [to McDonald’s.]
>It was literally a book handed to me over three years ago before the launch of [AEW] Dynamite They handed me a book. It was [about] how to be a challenger brand. This is what you are. A challenger brand I learned then, three years ago, is not the industry leader, but it is also not a niche brand. It is not that. It is a big company. It is Pepsi [to Coca-Cola.] It is Burger King [to McDonald’s.]
