>>11947855A Supporters Trust is a non profit setup by fans to monitor the health of the club.
A holding company doesn't tend to have any business of its own and is used to own other companies. There's a few reasons for this but in this example, it is a way of separating liability and assets at Fulham.
A Limited company is what you think of when you think of a company.
Fulhams structure is like this in order to separate the stadium from the business.
The Khans have lost £600m in Fulham to date in debt to equity swaps plus losses.
In fact, Shad Khan recently had to sell his private yacht to free up some capital.
The Khans are not as rich as people think. Their wealth comes entirely from the valuation of the autoparts company, but its a privately held company so there's no way of actually getting that money out.
It's like having an ornament in your house worth $100bn. Congratulations, you're now a billionaire! But you can't break a bit off it to buy milk, you're still as poor as you were just with a comically overvalued statue in your room.
What I'm talking about here is the difference between having equity and liquidity. The Khans have struggled to convert between the two in the last year because the losses at Fulham (and speculatively AEW) are eating their capital reserves. Basically, the cash in their bank.
It's a simplified example because it doesn't take into account credit/lending which is where most billionaires get their capital from, but its illustrative