>>11987038>Why the fuck would you hand over sponsorship deals to a 3rd party anyway?Most companies and podcasts do this because a 3rd party likely has a ton of existing relationships and contracts that can immediately start giving you money.
It's incredibly time consuming to individually reach out to a ton of companies and ask if they'd like to advertise with you, and negotiate with them directly.
Even companies like Twitter use (or did pre Musk) intermediaries
