>>12050661WWE has brought in new viewers in the past year by shedding the WWE stink and pushing talent that appeals to people outside the wrestling bubble like Rhea Ripley.
the problem is that everyone else wants to appeal to lapsed WWE fans from 20 years ago, and there's a huge echo chamber of boomers who think that's the only way to attract a casual audience. AEW took all that criticism to heart and drove away hundreds of thousands of viewers by becoming more like WWE.