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The idea behind MJF/Omega for the title days before the current champion dethrones the former for having the record of longest reign works, it's just the fact that Kenny hasn't been on a "run" and it's out of nowhere.
I'd still say the biggest hotshot is Hogan/Goldberg for WCW title that was announced days before on Thunder. WCW could have made bank on that being a PPV match.
