>perfect length, one PPV cycle, didn't overstay it's welcome
>every segment advanced the story in a way that made you invested to see what happened next
>Punk was a very rootable anti-hero babyface
>MJF was a very despicable but sympathetic heel
>2 matches, one normal match and one gimmick match, both good
Punk gets massively over as a babyface, teasing heel tendencies
MJF gets massively over as a heel and justifies his later face run
Wardlow gets massively over despite having next to zero talent

It's a shame Punk's next feud fucked everything up.